Melbourne radio listeners have once again chosen 3AW as the city’s top radio station. The release of GfK Radio 360 Survey 3 results today show that 3AW has a winning audience share of 14.4 (up 0.6).
The station’s captivating blend of live and locally-focused talk radio engages more than three quarters of a million Melburnians every week.
3AW also continues to lead in live audio streaming, with over a quarter of the commercial streaming audience.
With the key demographic of People 25-54, 3AW has grown its cumulative audience by 11.9%.
Ross and Russ maintain their status as Melbourne’s top breakfast show, achieving an impressive 20.3 share – 9.9 points higher than their closest competitor. The dynamic pair also captured a substantial 46% of the commercial streaming audience, highlighting their significant popularity and impact in the digital space.
In his third survey in the Mornings slot, Tom Elliott dominated as Melbourne’s No. 1 with a 17.5 share – up 0.8 on Survey 2 and almost triple the share of his nearest Mornings talk rival. Elliott also posted a winning commercial streaming share of 29.4 (up 1.2).
Tony Moclair is the No.1 Afternoon program with a share of 13.1 – up 1.5 points on Survey 2 and a market-leading commercial streaming share of 23.5.
Jacqui Felgate grew her cumulative audience to more than 300,000 listeners every week. Felgate is Melbourne’s No. 1 Drive talk program with an 8.3 share – up 0.9 on Survey 2.
Denis Walter remains the leading Evening program in Melbourne, boasting a 21.8 share – more than twice that of his closest competitor.
Stephen Beers, 3AW Station Manager, said: “Survey 3 maintains a dominant 2024 for 3AW. Our winning performance is led by Ross Stevenson and Russel Howcroft in Breakfast on 20.3% – almost double their nearest competitor. Tom Elliott in Mornings continued to hold a commanding lead of 17.5%. We’re delighted for Tony Moclair, who is outright No. 1 in Afternoons with a 13.1% share, and Jacqui Felgate in Drive went up to 8.3%, almost double our talk competitor.
“In the key demographic of People 25-54, 3AW is up 11.9% in cumulative audience. All in all, it’s a great result across the radio station. I’d like to extend an enormous thanks to our loyal listeners and the whole team at 3AW for making us Melbourne’s favourite again.”
Source: GfK Radio360 Ratings, 3AW Melbourne Survey 3 2024, Mon-Sun 5.30am-12MN, Mon-Fri 5.30am-8.30am, Mon-Fri 8.30am-12pm, Mon-Fri 12pm-3pm, Mon-Fri 3pm-6pm, Mon-Thurs 8pm-12MN, Weekends 5.30am-12MN, Cume (000s), Market Share % Total Radio, Streaming share %, Commercial Share AP10+ , unless otherwise specified.