ABC Radio Hobart number one station for 40+

ABC Radio Hobart is the number one station in reach and station most listened to for audiences 40 years and over in XTRA insights 2024 survey. The station also achieved our highest cumulative reach since 2016.

More than half of the Hobart audience listens to the ABC across our local and national networks. The ABC reaches 142,100 people in Hobart, our highest total network result since 2014 and 52.8% of the available audience in the market.

Audiences choose to start their day with ABC Radio Hobart’s Breakfast with Ryk Goddard, the number one Breakfast program for audiences 40+. Weekends and Evenings on ABC Radio Hobart were also number 1 with audiences 40+ this survey and Leon Compton in Mornings was 2nd in his slot for 40+ audiences.

ABC Radio Hobart Manager Samantha Stayner said: “Every day, we’re covering issues that matter to people right across Hobart and it’s fantastic to be growing our audience.”

“At ABC Radio Hobart we’re proudly local and we’re great company wherever you choose to listen with a fantastic mix of local news, insights, sport and entertainment – we have a lot of fun!”

In addition to the strong results in today’s survey, the ABC has a growing local audience on ABC listen including record-breaking results in March with 42,500 listening to ABC Radio Hobart in the week following the Tasmanian state election.

ABC Classic had a particularly strong survey result increasing their cumulative audience from 18,000 to 31,600 by adding between 4,700 and 7,600 audience to each surveyed session. The station had its highest reach since 2014 and is up 13,600 on 2023.

triple j saw its highest reach since 2014 and is up 7,800 on 2023 to be the number 3 station for 18–39-year-olds in the market.


Get ready to amplify your audio knowledge! Commercial Radio & Audio (CRA) is excited to announce The Audio Edge, an event dedicated to exploring the effectiveness of audio in today’s media landscape, happening at The Edge in Melbourne’s Fed Square on Thursday, 18 July.

“We are thrilled to host The Audio Edge, an essential event for media agencies and advertisers who want to optimise their campaigns and learn more about the impact of audio,” said Jo Dick, chief commercial officer of CRA.

“Radio advertising is inherently creative, delivering cost-effective results and driving consumer engagement like no other medium. When combined with podcasting and radio streaming, the opportunities for advertisers are endless,” Ms Dick added.

The event, hosted by Nova’s Jase & Lauren, will feature insights into the latest trends and strategies in audio, all while celebrating the dynamic and evolving audio market. Attendees can look forward to hearing from a stellar lineup of industry leaders, including:

  • Russel Howcroft, Breakfast Co-Host at 3AW
  • Fifi Box, Breakfast Co-Host at 101.9 The Fox
  • Christian O’Connell, Breakfast Host at Gold 104.3
  • Joel Creasey, Drive Co-Host at Nova
  • Jacqui Felgate, Drive Host at 3AW
  • Paul Sinkinson, Managing Director at Analytic Partners
  • Rob Brittain, Marketing Consultant
  • Denise McCormack, Head of Digital/Data & Tech at Hatched Media
  • Nicole Bence, Chief Commercial Officer at Nova
  • Kim Loasby, Head of LiSTNR Ad Product and Operations at SCA
  • Corey Layton, Head of Digital Audio / iHeart Australia at ARN
  • Ben Campbell, Digital Commercial Director at Nine
  • Nikki Clarkson, Chief Marketing Officer at SCA
  • Jo Dick, Chief Commercial Officer at Commercial Radio & Audio

These esteemed speakers will share their knowledge across four dynamic sessions: The Audio Edge – Director’s Cut, Sonic Boom – Digital Audio’s Exponential Growth, Radio – The Ultimate Sidekick, and Giving Brands the Audio Edge. The sessions will explore audio’s role in the marketing funnel, radio’s ROI, and how audio can build relationships and foster brand loyalty.

Attendees can also look forward to an exclusive preview of upcoming audio insights. Audio Edge will run from 9am until 11am. Don’t miss out, spots are filling fast! Register your interest at Audio Edge Melbourne