SCA’s LiSTNR has today announced a new partnership with global music management platform Super Hi-Fi that enables a new digital first approach to curated music playlists, aligning with a broader strategy to diversify and enhance their playlist offerings for a more engaging listener experience.
Through this partnership LiSTNR will create a suite of new playlists, working with their team of music experts, to provide efficiency to the curation process powered by Super Hi-Fi’s Program Director™. LiSTNR has also partnered with I Like Music to access a global music library of over 1.3m songs. These collaborations will allow LiSTNR users to access an expanded offering of broader and more diverse playlists.
The newly created playlists on the LiSTNR platform include K-Pop, Pride, Run Club, R’n’B Chill, Billion Streams Club, Rap Revolution, Essential Emo, Lofi Study Beats, Fresh Folk Hits and Chill Electronic, with the opportunity to create many more, serving content for music audiences in diverse and younger demographics.
Executive Head of LiSTNR Product & Technology, Chris Johnson said: “LiSTNR remains future focussed and committed to delivering new capabilities that will lead to an enhanced audience experience. Super HiFi’s new scalable approach delivers LiSTNR the technology and tools to bring an expansive range of music playlists to Australian audiences, driving engagement within the platform.”
Super Hi-Fi CEO Zack Zalon said: “We are honoured to work with SCA, one of the world’s leading broadcasters. We’re so excited to support them in delivering incredible new audio experiences while enhancing their operations, a potent combination designed to drive growth and reinforce their market position.”
The new music playlists are streaming now on the LiSTNR platform.
About LiSTNR:
LiSTNR is a curated and personalised, free app offering radio, podcasts, music, and news, creating a new audio destination for all Australians. Featuring a fun and intuitive onboarding process, LiSTNR delivers an audio destination that is built for individual listeners’ routines and preferences. Highly personalised, it provides listeners a new world of audio entertainment, with their own daily feed of audio and easy discovery of new content through curated recommendations. Available across a large array of devices including both iOS and Android, CarPlay and Android Auto, Google Assistant and Alexa and Android TV, LiSTNR enables a fantastic listening experience, anytime and anywhere. Open your ears to a new world of audio – download the free app today. LiSTNR.com
About Super Hi-Fi
Super Hi-Fi is dedicated to the radical transformation of radio. Founded in 2018, Super Hi-Fi offers a complete and robust operating system for high-margin radio designed to help radio companies thrive. Powered by advanced AI, Super Hi-Fi solutions deliver better quality listening experiences at drastically lower operational costs than legacy tools and methods. The company powers more than 2 billion radio production decisions each month for some of today’s biggest brands, including Sonos Radio, iHeartRadio, Audacy Radio, Beasley Media, Peloton, Fubo and many others. Super Hi-Fi is based in Los Angeles, California.