TOTAL RADIO
Nine’s talk stations have dominated GfK Radio 360 Survey 3 as listeners turn to talk for the big moments and breaking news in their city. Sydney’s 2GB and Melbourne’s 3AW – the official broadcasters of the Paris Olympic Games – picked up gold medals, with their respective Breakfast and Morning Shows on top of the dais.
2GB’s Ben Fordham Live is Number 1 in Sydney with a share of 16.6 (up 1.7) and The Ray Hadley Morning Show is Number 1 for the 157th consecutive time – posting 15.3 (up 1.8).
3AW’s Breakfast with Ross and Russ reigns supreme as the Number 1 show in Melbourne with 20.3 (up 1.7) and Mornings with Tom Elliott also Number 1, with 17.5 (up 0.8). The station also saw increases in all major shifts, including Afternoons and Drive.
Nine Radio’s Head of Content, Greg Byrnes, said: “These are stunning results for 2GB and 3AW. It’s clear talk radio is setting the agenda, and Sydney and Melbourne rely on our Breakfast and Morning programs to start their day.”
“Nine Radio has recorded a 10% increase in 25-54s in Survey 3, and with the Paris 2024 Olympic and Paralympic Games now just 52 days away, we’re set for even further growth across the key demographics as Australians tune in for all the iconic sporting moments, live action and colour.”
| COMMERCIAL RADIO SHARE | TOTAL RADIO CUME |
| 17.6 (4 markets – up 1.4) |
1.907 million listeners each week (up 4.6%) |
STREAMING
Nine Radio is the number one destination for live audio listeners across the country, up almost 17% nationally overall, with a commercial streaming share of 28.7 (up 0.5).
2GB and 3AW are Number 1 in overall commercial streaming, with a 30.9 (up 0.4) and 27.4 commercial share respectively, as well as across all main standard sessions.
Breakfast and Mornings saw significant listener numbers, with Ross and Russ recording an incredible 46.0 commercial streaming share in 3AW Breakfast, and Ben Fordham out in front with a commercial streaming share of 40.6 (up 3.7).
Mornings at 2GB and 3AW also recorded a Number 1 commercial streaming share with 34.7 (up 0.5) for Ray Hadley and 29.4 (up 1.2) for Tom Elliott, respectively.
Greg Byrnes, said: “Our streaming result today is extraordinary. Radio360 was introduced 12 months ago and we’ve dominated since day one. However, today we’ve managed to increase our audience by a further 17%. We know listening via a connected device is the best way to connect to our live and local content and an ever increasing number of Australians are learning that for themselves.”
| COMMERCIAL STREAMING SHARE | STREAMING CUME |
| 28.7 (up 0.5) |
427,000 (up 16.7%) |
PODCASTS
Nine’s catch up podcasts are dominating with on-demand audiences. Sydney’s 2GB catch up podcasts saw a 36% YoY increase, with both Ben Fordham Live and the Ray Hadley Morning Show posting significant listener growth of 44% YoY.
With footy season well underway, State of Origin just around the corner, and the Paris 2024 Olympic Games only 52 days away, listeners are flocking to Nine Radio’s Wide World of Sports coverage to stay up to date with the latest sporting news and commentary. 3AW’s Wide World of Sports catch up podcast saw impressive 65% YoY growth in April, and 2GB’s Wide World of Sports delivered 11% YoY listener growth.
Nine’s Head of Podcasts and Digital Content, Mia Stern said: “The remarkable growth in our catch up radio podcasts is driven by our dedication to delivering high-quality content that resonates with our broad audience. Our commitment to providing accessible, on-demand news and sports content remains unwavering, and we are excited to build on this momentum in 2024.”
| CATCH UP DOWNLOADS | CATCH UP LISTENERS |
| 1.894 million (up 5% MoM) |
689,972 (up 11% MoM) |
Source: GfK Radio360 Ratings, Survey 3 2024, Mon-Sun 5.30am-12MN, Market Share % Total, Market Share Streaming %, Commercial Streaming Share %, Cume (000s) Total and Streaming, 3AW Breakfast Mon-Fri 5.30am-8.30am, 3AW Mornings 8.30am-12pm, AP10+, Nine Radio – 2GB, 3AW, 4BC, 6PR, unless otherwise specified.
Source: Triton Podcast Metrics, January-April 2024, Downloads, Listeners, Nine Entertainment, unless otherwise specified.